If you think doing business with USSOCOM is out of reach for small businesses, think again.

In this episode of Spilling the Tea on GovCon, host Teresa Moon sits down with Ashley Farrier, Director of the Office of Small Business Programs at U.S. Special Operations Command (USSOCOM), for a candid and practical look at how small businesses can successfully engage with one of the most mission-focused organizations in the Department of Defense. Ashley breaks down where to start, how SOCOM buys, and what truly makes a company competitive in this space.

Here’s a quick rundown:

One of the biggest barriers to working with SOCOM is knowing where to start. Ashley emphasizes that her office serves as a direct entry point for small businesses trying to navigate the federal landscape.

Some key takeaways for contractors:

  • Start with the right research. SOCOM’s agency code is 97ZS in SAM.gov and FPDS. If you’re searching for opportunities, this filter helps you quickly identify SOCOM-specific requirements, including draft RFPs and set-asides.

  • Use the access points available. The Small Business Office hosts office hours twice a week, monthly small business events, and maintains a distribution list for updates. If you’re unsure where you fit, they’ll help you determine whether SOCOM is the right home for your solution.

  • Understand acquisition realities. While SOCOM has unique acquisition authority for special operations–peculiar equipment and services, they still follow the FAR and DFARS like every other agency. The difference? A smaller, flatter organization that can often move faster internally.

  • Agility wins. SOCOM awarded 36% of its obligated dollars directly to small business primes in FY25, totaling $1.5B. Their mission often aligns with innovative, niche, and startup-driven capabilities, especially from veteran-founded companies solving real operational problems.

  • Be clearance-ready. Many SOCOM contracts require a facility clearance, not just individual personnel clearances. Subcontracting can be a smart pathway to secure sponsorship and build credibility.

  • Plug into the ecosystem. Programs like Engage SOF (via Vulcan), the SOFWERX partnership intermediary agreement, small business boot camps, and the annual SOF Week conference (22,000+ attendees) provide structured ways to gain feedback, network, and refine your positioning.

Ashley is clear: not every company will be a fit for SOCOM, but those aligned with the mission will find a small business-friendly command actively looking for innovation.

Bottom line: SOCOM may represent less than 2% of the DoD budget, but its impact, and its commitment to small business, is significant. If you understand the mission, do your homework, and engage through the right channels, there is real opportunity to support some of the most specialized missions in the federal space.

Listen to the full conversation here: https://youtu.be/SchwjgFb5N8